When is a CMO not a CMO?
by Hugh Williams
Contract Manufacturing Organisations (CMOs), particularly in Asia, are facing some interesting times and challenges. In their own countries, they are looking at how to respond to growth, different buying practices in China, and an ageing and maturing market. In the West, they have to satisfy growing complexity and an increasingly complicated demand model that is looking for much faster delivery, smaller batch sizes, and customer centricity.
If CMOs in Asia want to succeed, it is perhaps time for them to dissociate themselves from the ‘CMO’ label and change their traditional mindsets to succeed in the region and grasp their market share.
They need to think differently about what their future role is in the whole supply chain, and drive that change with suppliers and customers so covering the end to end value chain. Technology’s importance is growing, capabilities are expanding exponentially, and CMOs need to embrace the opportunities that today’s digitalisation and technology are offering in order to do what humans have traditional done but faster and better – planning.
Find out more in the article written by Hugh Williams VP Value Chain
Read the full article from Pharmaceutical Manufacturing and Packing Sourcer November 2019
About the author:
Hugh Williams joined EFESO Management Consultants in 2017 and has been working in end-to-end supply chain planning and optimisation for more than 30 years, focusing on SC specialised training and workshops through his own company, Hughenden. Hugh worked for six years with the guru of manufacturing and author of The Goal, Dr Eli Goldratt, introducing major corporations to new ways of thinking. The following years of his career have all been spent changing the way many global companies operate through performance behaviours and integrated work systems, including organisations such as Castrol, Kraft Heinz, Pernod Ricard, GSK, and Cargill. He now enjoys a global reputation as a lively and engaging speaker, conference chair, and facilitator. a global reputation as a lively and engaging speaker